Today Fellowship Church posted on their website marquee the promo for the new "Cool Aid" series by Ed Young starting next week.The "Cool Aid" graphic is different from the "Kool Aid" graphic shown to the audiences at the church performances this past weekend. The top picture at left shows Fellowship Church using Kraft Foods' brand image of Mr. Kool Aid, with "Gay Marriage" plastered on it.
If Fellowship Church has not obtained prior approval from Kraft Foods for use of their logo, it is quite hypocritical to use EITHER of these images, considering Fellowship filed a copyright infringement claim against me in 2010 to take down two videos I had posted on Vimeo lawfully under the Fair Use Doctrine of the U.S. copyright laws. Fellowship lawyers claimed:
"The availability of this video [Watchdog's use of a small portion of an Ed Young sermon video] obtained without the knowledge or consent of the Church for free on your site greatly infringes upon the Church's ability to market this work"
My lawyer and I contested their video takedown, and we prevailed in early 2011 to have the videos reinstated by Vimeo here and here.
And this is not the first time Fellowship Church has used other corporations' brand logos before. As I pointed out here, Fellowship Church used the brand logo of Gatorade, changing it to Haterade, and they also used the "Twilight" logo to promote another sermon series.
Maybe Kraft Foods will contact Ed Young and Fellowship Church and ask them politely to stop using their Kool Aid brand name and logo.
Another example of the zaniness these days in the modern evangelical mega church.
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